Fur Feather and Fin, the quintessential English country apparel and accessories brand, recently launched a new responsive site on Magento 2.1. The site was designed and developed by Screen Pages, a leading Magento Solution Partner based in the UK
Fur Feather and Fin was established in 1978 by Angie and Sam Simonds, in the lovely rural setting of Charlton, West Sussex. The goal was to provide a unique selection of well priced, stylish and high quality gifts for those who love country life and all its pursuits.
Since the site was launched in June, revenues have increased by 32% and average order values have increase by 31.9% compared to 2 and a half month period prior to launch.
Magento is the most flexible, most powerful eCommerce platform. Customisable and agile, Magento gives your business the flexibility other platforms can’t.
Key goals for the new website included:
Responsive Redesign on Magento 2.1
Improved checkout with Credit Card & PayPal payment options
Two-factor authentication for security
Integration with FEEFO for customer reviews
Integration with Cyrane ERP for stock & orders
Catalogue request feature with catalogue request management
Gift card purchasing capabilities
Product personalisation capabilities
“Fur Feather and Fin wanted to build a long-term relationship with an ecommerce agency with a professional approach and a track record with premium brands such as ours. Screen Pages’ Management, Design and Technical Teams have been a pleasure to work with and we are very pleased with our new website.”
– Angie Simonds, Founder at Fur Feather and Fin
Responsive Web Design
Responsive web design (RWD, also referred as responsive design) was a key focus for Fur Feather & Fin. Screen Pages had to ensure an optimal viewing experience across a wide range of devices (from large, high-resolution desktop computer monitors to mobile phones).
Combined withFur Feather & Fin’s crusade for quality, the user experience (UX) became our obsession.
The objective was to ensure the user eCommerce journey was as streamlined and efficient as possible, whilst maintaining high regard forFur Feather & Fin lifestyle image.
Filterable options and easy to navigate product attributes.