CASE STUDY

GM8 Group

The leading supplier of sustainable, environmentally-friendly products.
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GM8 Group
Rainwater Solutions
Water Butts Direct
Wormery
Original Organics
GM8 recently appointed Screen Pages Ltd, a leading Magento Solution Partner in the UK, to take on the task of migrating the below websites to Magento 2:
The GM8 Group is a leading supplier of a wide range of sustainable-living products, from water butts and gardening tools to some more specialist products like worm farms.
Their heritage in sustainable products dates back to 2002 and their interest in cost-effective, environmentally-friendly living has only grown stronger since.

Each of their 6 separate websites houses one of their respective brands that all have a common purpose – to help you protect the planet and save money.
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Responsive Web Design

Responsive web design (RWD, also referred to as responsive design) was a key focus for Perfect Moment.

Screen Pages had to ensure an optimal viewing experience across a wide range of devices (from large high-resolution desktop computer monitors, to mobile phones).

Combined with Perfect Moment’s mission for accessibility, the user experience (UX) became our obsession.

The objective was to ensure the user eCommerce journey was as streamlined and efficient as possible, whilst maintaining high regard for the Perfect Moment ethos.
Since the new sites launched on September 2nd 2020, GM8 has seen the following uplift:

REVENUE

68.4%↑
68.4% increase in revenue

CONVERSION

73% ↑
73% increase in conversion

ORDERS

12.3% ↑
12.3% increase in order values
*across one of their key brands (Water Butts Direct) compared to the same period last year:-

GM8 Highlights

Site enhancements included...

REVIEWS & UGC

Integration of a reviews and user-generated content platform to showcase customer feedback and content on the sites.

PAYMENT OPTIONS

Improving payment gateway coverage by providing more options such as Amazon Pay and PayPal Express.

USABILITY IMPROVEMENTS

Improve the user experiences for consumer and trade customers alike, using email stock notifications.

INTEGRATIONS

Integration with Zendesk for customer service and customer support.
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We wanted to streamline our business and improve the customer experience across all brands. Screen Pages has a strong track record in helping businesses grow online and has been a professional and dependable partner since we started working with them in 2018. One of our key requirements was to improve sales through a better user experience online and we can see the results already,
- Mark Robinson, Director of GM8 Group
Key goals for the new website included:
Improve conversion ratios and average order values across all sites
Improve the user experiences for consumer and trade customers alike
Make websites easier to manage so that more time can be focused on product research and marketing
Easier site maintenance and updates
Integration with the ShipperHQ platform to streamline fulfilment across multiple brands / product types
Integration with Brightpearl for improved inventory management and fulfilment
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We are very proud to be working with GM8. It’s a well-established business and a leader in its market with excellent products and strong business values. Sustainable living solutions are increasingly important in the context of climate change and we are pleased to be able to help GM8 service this growing sector via their online channel.
- Sarah Willcocks, CEO Screen Pages
Screen Pages (https://www.screenpages.com) has provided eCommerce and related value-added marketing services to online retailers since 1997. It is now one of the leading Magento Solution Partners and PWA agencies in the UK.
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