Best practice customer service online

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FREE white paper: Best practice customer service online

In today’s eCommerce world, the well worn strategy of casting your net wide in order to capture as much customer demand as possible, and then putting all your focus on converting that demand immediately, is no longer a viable path to long term success. Instead, top online retailers are setting themselves apart by engaging customers, retaining them and encouraging repeat purchases almost immediately. Everyone is competing for your customers’ money so it is crucial that you spend at least as much time and energy looking after them as you did acquiring them in the first place.

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