MAGENTO B2BThe digital revolution has created a significant opportunity for B2B businesses. Screen Pages is a trusted and certified Magento Solution Partner with a strong track record in B2B.
- 52% of B2B buyers say they expect half of their purchases to be made online by 2018.
- 78% of B2B customers (and 83% of consumers) say fulfilment options – such as next-day delivery – are important or very important.
- When asked about their technology priorities, the following e-commerce features came out top: enhanced search functionality (48%), improved personalisation and service recommendations (42%), and mobile website access (39%).
(Source: The Future of Commerce)
B2B buyer preferences are changing.
B2B customers can request quotes directly from their shopping baskets, including supporting comments and documentation if desired. They can also track their status once issued.
On the merchant’s end, quote requests can be easily monitored and customised through a quote management panel where quote details, history and communications data are all recorded to assist negotiations. Quote expiration dates can also be set to encourage customer action.
With Magento B2B merchants can create custom catalogues and make personalised product recommendations for different customer groups. In addition, they can create custom price lists for individual companies or groups of customers.
“Magento’s advanced workflow helps improve quote responsiveness and ultimately leads to higher conversion rates.”
Magento merchants can configure their store’s credit options to manage the purchasing conditions for their B2B customers, therefore reducing the need for their customers to call for support. Minimum and maximum order limits, and credit restrictions for chosen countries are amount some these adjustable credit payment settings.
Furthermore, Magento merchants will be able to monitor customer credit data and specify limits between those individual accounts. This means trusted buyers can exceed the credit limit for purchases compared to other less familiar customer accounts. Customers will also be able to track the status of their personal credit information.
“Magento is packed with B2B features that drive growth”.
- A simple, easy to use UI with drag and drop metrics, one click filterning and an easy chart builder.
- Easy collaboration on reporting.
- Email segmentation capabilities.
- Marketing ROI reports.
B2B customers can place orders by entering one or more SKUs at a time. Once input, Magento will automatically validate the SKU and notify customers whether that inventory is available. Customers can also upload CSV files to quickly complete their orders or choose items from pre-set requisition lists.
On the other side, merchants can assist customers by creating requisition lists for the products that are purchased most often. These can be later assigned to selected customers to streamline orders.
Magento comes with extensive APIs (Application Programming Interfaces) and off the shelf extensions that allow B2B merchants to integrate with any Enterprise Resource Planning, Customer Relationship Management, Product Information Management, Accounting Suite, etc. In order to sell effectively online, customer expect to see real-time inventory, pricing and shipping information.
In addition, Screen Pages has extensive experience of implementing both B2B and B2C omnichannel ecommerce solutions for merchants on Magento.
For a list of case studies and references, please go to https://www.screenpages.com/about/our-clients under the B2B section.
Call us today on +44 (0)1932 359160 to find out how we can help you.