Essential Tips for eCommerce Founders

With the holiday season just round the corner, here are our top tips to help eCommerce founders stay ahead of the festive rush.

Embrace Buy Now, Pay Later (BNPL) Options
With 28% of UK adults expected to use BNPL this festive season, adding options like Klarna to your checkout can enhance customer confidence and increase order sizes. Many payment providers, such as Mollie, make it simple to activate BNPL in seconds – a quick win before Black Friday and Cyber Week.
Streamline Checkout to Prevent Abandonments
Make your checkout process as seamless as possible, as each additional step increases the likelihood of cart abandonment. Fast payment options like Apple Pay can boost conversion rates by up to 40%, making it easier for customers to complete their purchase.
Boost Customer Loyalty Through Personalisation
Stand out in a crowded market by offering personalised incentives, exclusive rewards, and effortless payment options. Using tools like Klaviyo, you can segment your audience and create targeted, personalised campaigns that keep customers returning throughout the season.
Tap into the Power of Social Commerce
With 73% of people now actively shopping on social platforms, social commerce is an essential part of your strategy. Plan your content well in advance and support it with shoppable ads on platforms like Instagram and Facebook to drive sales directly from your social channels.

Prioritise Payment Security to Build Trust
With the increased traffic of the festive season, secure payment processing is crucial for protecting your customers and your business from fraud. Ensure that your checkout process feels secure to encourage customers to complete their purchases confidently.
Expand Your Reach with International Shipping
European shoppers are open to cross-border purchases, so consider optimising your site for international customers by offering global shipping options. This not only expands your reach but also appeals to a broader audience ready to shop with you.
Plan Your Festive Communications Early
To make the most of Black Friday, Cyber Week, and the lead-up to Christmas, start planning your email and social media campaigns now. Klaviyo offers helpful templates and automation tools to keep your holiday messaging timely and consistent, ensuring you stay top of mind throughout the busiest shopping period of the year.