Despite its outward appearance, how confident are you that customers can easily find it during searches, navigate your site effortlessly, and trust that their personal and payment data is secure? Enter the website audit – a crucial examination that goes beyond aesthetics to ensure your online presence is robust, efficient, and secure.
Regular check-ups are paramount, allowing you to identify and address issues or malfunctions in their infancy, preventing them from evolving into costly problems. Monitoring the "health" of your website not only saves expenses down the road but also optimises the value derived from your eCommerce investment.
Website audits provide you, or your website administrator, with a comprehensive report on critical aspects such as user experience, speed, security, and more. These insights empower you to pinpoint areas for improvement, guiding strategic investments of time and money to fuel your online business growth effectively.
Below are the main areas we focus on when conducting an audit:-
On-site SEO is a linchpin for improving your website's ranking and attracting more traffic. Whilst having high-quality relevant content is important, technical issues can adversely impact your Google ranking. SEO audits delve into keywords, meta descriptions, URLs, H1-H6 header tags, and image/video optimisation, offering a holistic view of how Google perceives and ranks your site.
Ensuring the security of your website is paramount, not only for customer trust but also for search engines like Google. Security audits will confirm whether you are using supported software, if the appropriate security patches have been applied, and identify potential vulnerabilities in your website. It is important to know what you need to address and how so you can protect your business from damaging and costly malware attacks.
Usability plays a pivotal role in audience engagement and minimising bounce rates, influencing both conversions and search engine rankings. UX audits evaluate how your website performs across various devices from desktop to mobile, and provide you with important information about features and functionality that needs to be improved.
Critical to user experience and search rankings, performance assessments encompass factors like page speed, page size, JavaScript errors, and image optimisation. Recognising that slow-loading pages correlate with high bounce rates, a performance-focused audit ensures an enhanced user experience and positive search engine ranking outcomes.
Conducting regular website audits is crucial to the success of your online business. From enhancing SEO strategies to fortifying security measures and optimising usability and performance.
Reach out to us today to find out how we can help you take a proactive step towards ensuring your digital presence is robust, efficient, and poised for sustained growth. For more information, please call us on 01932 359160 or email us at info@screenpages.com
