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Amathus Drinks – Press release

Leading drinks importer, distributor and specialist retailer Amathus Drinks Plc appoints Screen Pages Ltd as strategic partner to help with digital transformation and online growth.

In July 2021, Amathus Drinks appointed leading eCommerce agency Screen Pages Ltd to take over the ongoing development of its Magento Commerce Cloud D2C and B2B eCommerce website to help expand online sales and customer service over the next few years.

Established in 1978, Amathus Drinks Plc is a family-owned business whose mission is simple: to provide first-class products and services to trade customers, specialist retail and consumers. With an eCommerce website and retail stores across London, Brighton and Bath, Amathus' services include exclusive events, masterclasses, free local delivery and a click and collect option for their customers.

The brand enjoys excellent and long-standing relationships with Michelin-star restaurants, five-star hotels, select city bars, clubs and country gastropubs. In addition to supplying a comprehensive range of global brands, Amathus prides itself on the exclusive portfolio it continues to meticulously source from all corners of the world. Over four decades, it has sought unique products selected on the criteria of provenance, distinction and, more than anything else, exceptional quality.

Due to the growth of online demand for the company's products and fulfilment services, from consumers and trade alike, Amathus identified the need for the right eCommerce Partner to help grow online sales and services. Key goals for the website include:

  • Continue to digitally transform the business by providing best practice eCommerce across all devices (mobile, desktop, tablet, etc.)
  • Fully integrate the website with the rest of the business and point of sale for true omni-channel retailing
  • Increase the number of fulfilment options available to consumers and trade customers
  • Expand self-servicing options for trade customers order online for their convenience
  • Redesigning various areas for the site to improve the user experience

‘Our goal is to delight our customers and give them the eCommerce capabilities they want and have come to expect from their suppliers. In order to do this we needed the support and expertise offered by Screen Pages who have helped over 400 merchants grow online and are experienced in both Direct to Consumer and Business to Business eCommerce. We also wanted to work with a forward-thinking agency that keeps abreast of new technologies and trends in eCommerce so we could stay ahead of the competition.’ Harry Georgiou, Managing Director, Amathus

‘We are delighted and proud to be working with such a prestigious brand and are looking forward to sharing the expertise and knowledge we have gained over years of helping a large number of FMCG brands launch successful Direct to Consumer and B2B eCommerce sites.' Sarah Willcocks, Founder, Screen Pages

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