Due to the ongoing global effects of COVID-19 on retail and eCommerce, the statistics for Q3 2020 reflect the changes our clients have experienced over the past few months compared to the previous quarter.
The businesses indexed are limited to multichannel retailers whose online sales range up to £20 million per annum with average order values of £163. Their websites are all built on the eCommerce platform Magento (an Adobe company). In aggregate, this latest report tracks the behaviour of 6.5 million website visitors across 31 websites.
The data includes statistics regarding traffic sources and mobile usage, website engagement & conversion rates.
Overall KPIs
Average order value
£ per visit
Conversion rate
Engagement/bounce
Bounce rate
Total visits
Traffic sources = organic
% of visits
Bounce rate
Conversion rate
Traffic sources = paid search
% of visits
Bounce rate
Conversion rate
Traffic sources = email
% of visits
Bounce rate
Conversion rate
Traffic sources = direct
% of visits
Bounce rate
Conversion rate
Traffic sources = referrals
% of visits
Bounce rate
Conversion rate
Average
£166.54
£1.89
1.91%
Average
46.78%
6,544,961
Average
50%
42.85%
1.61%
Average
18%
46.91%
2.32%
Average
10%
45.54%
5.95%
Average
15%
49.64%
1.93%
Average
6%
44.14%
3.45%
Desktop usage
% of visits
Bounce on desktop %
Conversion on desktop %
Tablet usage
% of visits
Bounce on tablet %
Conversion on tablet %
Mobile usage
% of visits
Bounce on mobile %
Conversion on mobile %
Average
35.6%
40.8%
2.8%
Average
15.3%
44.46%
1.9%
Average
49.1%
52.47%
1.3%
Average
Search usage
Conversion with
Conversion without
Mobile
5%
4.6%
1.1%
Tablet
4.2%
5.9%
1.8%
Desktop
6.5%
7.3%
2.5%
Disclaimer: Google Analytics data is not always 100% accurate.
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