11/11/2017

RESOURCES

Begg Press Release

The luxury accessory brand, Begg & Co, launched a new responsive eCommerce site in November 2017. The site was built by Screen Pages, one of the UK’s leading Magento Solution Partners.

Established as Alex Begg & Company in 1866 in the Scottish town of Paisley, the company handcrafts luxury scarves, stoles, wraps and throws and combines time-honoured traditional weaving and finishing methods with cutting-edge production techniques.

Until recently, Alex Begg & Company was mostly supplying to luxury designer brands but in 2012 the company took the decision to start selling directly to consumers and the new luxury fashion brand ‘Begg & Co’ was created.

The site was commissioned in the summer of 2017 and launched in January 2018.  The motivation behind building the new site was to improve the user experience on mobile, increase conversion rates and grow average order values.

The chief elements of the brief for the new Magento 2.1 website included:-

  • A new clean, simple responsive B2C interface to better showcase Begg’s luxury goods
  • Faceted navigation allowing customers to more easily find their desired products
  • Klevu for natural language search
  • Amazon Pay, PayPal & SagePay credit card payment options allowing customers to choose their preferred payment option
  • Dotmailer integration for automated email marketing campaigns and segmentation
  • USD, EUR & China specific websites for market growth
  • Gift vouchers
  • Postcode Anywhere integration for a more streamlined checkout experience for customers
  • Fast and reliable hosting (at Cogeco Peer1)

Sarah Willcocks, CEO at Screen Pages said, “Begg’s products are of the highest quality in the luxury sector, combining over 150 years of heritage with innovation and sustained excellence. It’s very exciting to be working with Begg’s team and creative agency to open up a new consumer channel and to provide e-commerce support to its existing retailers and stockists.”

The real beauty is behind the scenes

What makes Begg & Co's site so special is the organisation, management and automation.

“Begg has a very strong heritage, a premium product range and manufactures the highest quality for the luxury sector. We needed an agency which could provide professional, sound e-commerce experience and insight, capable of delivering reliably against our brief in the timescales we required: I am pleased to say that Screen Pages has met our expectations.”

Ann Ryley, Sales & Marketing director of Begg & Co

Magento is the most flexible, most powerful eCommerce platform. Customisable and agile, Magento gives your business the flexibility other platforms can't.

Magento is the easiest and smoothest implementation for any modern cloud commerce platform. It uses an open-source ecosystem. Flexible for B2C, B2B, and hybrid solutions, Magento extends beyond the shopping cart.

Screen Pages and Begg & Co deliver an incredibly seamless shopping experience on every device.

Responsive web design (RWD, also referred to as responsive design) was a key focus for Begg & Co. Screen Pages had to ensure an optimal viewing experience across a wide range of devices (from large, high-resolution desktop computer monitors to mobile phones).

Combined with Begg & Co's passion, the user experience (UX) became our obsession.

The objective was to ensure the user eCommerce journey was as streamlined and efficient as possible, whilst maintaining high regard for Begg & Co's design philosophy.

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