09/11/2015

RESOURCES

Blue Ribbon launches online luxury wedding list service & gift destination

Blue Ribbon, offering “beautiful wedding lists and beautiful gifts”, has launched a new full function website and e-commerce store designed and developed by Screen Pages, one of the UK’s leading Magento e-commerce agencies. The site can be visited at http://www.blueribboncompany.com.

Blue Ribbon was founded by Zsofia Jamieson, former Global Head of Operations for the NET-A-PORTER Group and co-founder, Esther Rulli.

Newly launched with over 50 brands including Christofle, Frette, Missoni, Oscar de la Renta, Ralph Lauren and Waterford, customers can expect a highly curated edit of timeless classics and exquisite, hard-to-find gifts spanning fine dining and entertaining, bedroom and bathroom, kitchenware, home décor, travel and leisure, combined with customer service, support and packaging that’s unlike any other gift registry in the UK.

The brief for the website included:

  • Luxury look and feel with beautiful imagery
  • Responsive design for desktop & mobile
  • Sophisticated & bespoke wedding list/gift registry functionality
  • Personalisation and gifting options
  • Advanced product/collection grouping options
  • Straight-forward & easy to navigate (by list, brand and range) with good product search
  • Management of categories, landing pages, product content with full image and media management

Zsofia Jamieson, co-founder of Blue Ribbon, said: “We wanted to create a luxurious, personalised and seamless wedding list service, with a highly curated edit of hand-picked buys.  We needed an agency which could provide combine a luxury look-and-feel, e-commerce experience and insight and professional, technical development and site management: Screen Pages fits the bill.

Roger Willcocks, director at Screen Pages said, “We are very pleased to be working with Blue Ribbon. Blue Ribbon is an exciting new business in a strong niche with plenty of opportunity: its management has a clear vision and strategy. We’ve worked really hard with its management team to create a cutting-edge, functionally rich online shop which offers a great customer experience.

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