We're delighted to be working with Real Business on a regular column about best practice online marketing and retailing.
Real Business knows more about high-performance companies and entrepreneurs than anyone else. Building on its pedigree as the UK's first magazine for entrepreneurs and SMEs, it also owns and operate a series of annual research & event programmes spotlighting high-performance businesses and entrepreneurs.
The first article analyses sources of traffic: direct from Google? Online links? Offline referral? Twitter? Facebook? Pinterest? Unless you know where your traffic comes from, you can't build a coherent online selling strategy. Following pieces will cover:
How to increase your email databases
How to come top of Google
How to use Twitter for PR
What companies should do with Facebook
What really stops people buying?
10 things to make your basket work better
How people navigate your online shop