Brilliant case study of home retail private/flash sale company One Kings Lane by Mashable.

Since foundation in 2008, One Kings Lane has become a business with over 4 million members, with expectations of over $200 million in revenue for this year. At launch in April 2009, OKL had exactly 5,000 members. The startup was then featured in email newsletter Daily Candy and went up to 25,000 members in a day.

“When we launched no one was talking about curation but it is part of who we are and what we do". Now One Kings Lane is seeing potential in adding editorial content alongside curated items to help members understand how to use or place an object in their home. The site has started featuring videos and pieces on how to fold a fitted sheet, or how to put a perfect bookcase together and more, contextualizing sales. "One Kings Lane wants to make members feel like they are on a treasure hunt every day."