Online retailing is at an all time high: UK online sales exceed £100 billion in 2014 - that's over 24% of all retail. Many are enjoying growth rates in excess of 25% (against 2014 average growth of 14%), so smaller businesses need to be smarter than ever to compete and expand.
Niche brands need to work increasingly harder to acquire & retain customers against tough competition from global giants. Simply having a "nice website" is not enough: the winners must differentiate, add value & offer better service to survive.
To help you keep in touch with best practice e-commerce and industry trends, we would like to invite you to the E-commerce Forum (now in its 6th year), organised by DotMailer, Nosto, Peer1 & Screen Pages. It is a rare & focused opportunity for you to hear from a number of industry specialists & businesses and find out what works and what doesn't in the e-commerce world in 2015 - tailored specifically to the interests and issues that face niche brands and retailers selling online.
What will you hear?
The forum will concentrate on marketing, sales & service from an e-commerce best practice perspective - in particular how to increase sales, conversions and improve customer service. Key topics will include search, mobile, usability, content & email marketing & personalisation –backed by the latest advice, statistics & trends.
Who should attend?
For business owners, senior managers & marketers responsible for e-commerce in the retail, wholesale, mail order & direct sectors (both B2C & B2B), this event will help you understand:
- Latest industry trends and what the UK's leading e-retailers are doing
- Vital statistics in the online world
- Best practices and approaches in e-commerce
- What works (& what doesn't) in terms of online marketing
- Lessons from case studies & war stories from like-minded companies
- Successes (and failures) from panel discussions with experts & practitioners
And, of course, there will be plenty of opportunity for networking with your peers over food, drinks and refreshments (breakfast, buffet lunch, tea & coffee).
Speakers at the event will include:
- David Lloyd, who has led Google's e-commerce initiatives and strategies in a number of sectors including fashion
- Gary McDonald, head of marketing at Donald Russell, the leading online butcher
- Chris Ward, MD and founder of Christopher Ward, the British-designed Swiss-made watch company
- Dave Chaffey, the bestselling author, commentator & editor of Digital Marketing advice site SmartInsights.com
- Tink Taylor, founder & COO of dotMailer, the email marketing provider, will reveal current best practice for automated, targeted, personalised email
- Isaac Moshe, marketing director at Nosto, the personalised recommendation solution
- Russell Simmonds, head of e-commerce at Peer1 Hosting
- Jenny Homer, EMEA Magento partners manager at eBay, the fastest growing e-commerce software company
- Matt Trimmer, managing director of ivantage, the digital & online marketing training services provider
- Roger Willcocks, director at Screen Pages
