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Fur Feather & Fin Press Release

Fur Feather and Fin, the quintessential English country apparel and accessories brand, recently launched a new responsive site on Magento 2.1. The site was designed and developed by Screen Pages, a leading Magento Solution Partner based in the UK.

Fur Feather and Fin was established in 1978 by Angie and Sam Simonds, in the lovely rural setting of Charlton, West Sussex.  The goal was to provide a unique selection of well priced, stylish and high quality gifts for those who love country life and all its pursuits.  The brand prides itself in having the best sporting accessories and gifts available in the UK.

The new website’s capabilities include:

  • Responsive Redesign on Magento 2.1
  • Improved checkout with Credit Card & PayPal payment options
  • Two-factor authentication for security
  • Integration with Cyrane ERP for stock & orders
  • Integration with FEEFO for customer reviews
  • Gift card purchasing capabilities
  • Product personalisation capabilities
  • Catalogue request feature with catalogue request management
  • Aheadworks Blog extension with country lifestyle advice and gift ideas
  • Integration with Mailchimp for email marketing

Since the site was launched in June, revenues have increased by 32% and average order values have increase by 31.9% compared to 2 and a half month period prior to launch.

“Fur Feather and Fin has been a supplier of quality English county apparel and gifts for over 40 years and we are privileged to be working with the company as it develops its fast growing online sales channel.”

Sarah Willcocks, Screen Pages CEO

“Fur Feather and Fin wanted to build a long-term relationship with an ecommerce agency with a professional approach and a track record with premium brands such as ours. Screen Pages’ Management, Design and Technical Teams have been a pleasure to work with and we are very pleased with our new website.”

Angie Simonds, Founder at Fur Feather and Fin

Magento is the most flexible, most powerful eCommerce platform. Customisable and agile, Magento gives your business the flexibility other platforms can't.

Magento is the easiest and smoothest implementation for any modern cloud commerce platform. It uses an open-source ecosystem. Flexible for B2C, B2B, and hybrid solutions, Magento extends beyond the shopping cart.

Screen Pages and Fur Feather & Fin deliver an irresistible, seamless shopping experience at every touchpoint.

Responsive web design (RWD, also referred as responsive design) was a key focus for Fur Feather & Fin. Screen Pages had to ensure an optimal viewing experience across a wide range of devices (from large, high-resolution desktop computer monitors to mobile phones).

Combined withFur Feather & Fin's crusade for quality, the user experience (UX) became our obsession.

The objective was to ensure the user eCommerce journey was as streamlined and efficient as possible, whilst maintaining high regard forFur Feather & Fin lifestyle image.

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