EnglishFrenchGermanItalianArabic
Call us
+44 (0)1932 359160
EnglishFrenchGermanItalianArabic

09/11/2008

RESOURCES

Google Analytics beta

We're very excited about the latest version of Google Analytics which has a number of great new tools in it for online retailers. See Google's anaytics blog for a summary.


We've been exploring some of the new capabilities, and especially like the new realtime segmentation tools. In a nutshell, you can create segments (eg traffic from generic search terms) using a drag-and-drop style interface, test the selection (to see if it all stacks up) and then use the segment in any of the many reports straightaway (with all the history).

I've seen something similar in Nedstat, but this is Google Analytics. (Avinash has written up the feature and there's a helpful tutorial on Youtube...

So we made a chart that compared conversion rates from generic search (e.g. "clothes") and "know us" traffic (brand searches + direct traffic) and the whole thing took 2 minutes (just like Avinash said).

Get in touch

Screen Pages is a full-service digital marketing agency specialising in integrated ecommerce solutions
ECOMMERCE | DESIGN | DIGITAL MARKETING | BRANDING | ADVERTISING | PRINT | WEB
UK Office
Office 1C, Send Business Centre, 4 Tannery House, Tannery Lane, Send, Woking, Surrey GU23 7EF
Make an enquiry:
Qatar Office
Al Rabeea Building 2, Al Jazeera Al Arabiya Street
Fereej Bin Omran, Street No. 362, Doha, Qatar, P.O. Box 14156,
EnglishFrenchGermanItalianArabic
Site Map
magnifier
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram