John Loake opened the first Loake factory with his brothers, Thomas and William, back in 1880. Today, five generations and more than 130 years later, the Loake association with the finest handmade shoes lives on.
Screen Pages was charged with ensuring the tradition thrives moving into the digital age. Loake are immensely proud of the commitment of their forefathers and the tradition they worked so hard to establish. This message was essential for an online presence.
The site had to reinforce the Loake brand, their quality, their historic significance and, of course, their commitment to excellence. After re-platforming the website on Magento, online sales increased by 103%.
“We appointed Screen Pages with a clear set of priorities and budget, believing that its workmanship and professional approach would reflect our own standards and working practices. We have been very pleased with the results gained so far. We are also engaging with Screen Pages to identify and implement further gains we can make to improve the quality of our online offering and make it easier and more convenient for our customers who wish to shop online.”
Andrew Loake, Managing Director at Loake
What makes Loake's site so special is the responsiveness, store locater and variation selection.
Simple content management
Managing products, orders and customers is so easy and elegant.
Magento is the most flexible, most powerful eCommerce platform. Customisable and agile, Magento gives your business the flexibility other platforms can't.
Magento is the easiest and smoothest implementation for any modern cloud commerce platform. It uses an open-source ecosystem. Flexible for B2C, B2B, and hybrid solutions, Magento extends beyond the shopping cart.
Screen Pages and Loake have created a website that is both seamless and rich in history and variety.
Responsive web design (RWD, also referred to as responsive design) was a key focus for Loake. Screen Pages had to ensure an optimal viewing experience across a wide range of devices (from large, high-resolution desktop computer monitors to mobile phones).
Combined with Loake's crusade for perfection, the user experience (UX) became our obsession.
The objective was to ensure the user eCommerce journey was as streamlined and efficient as possible, whilst maintaining high regard for Loake's premium products through superior craftsmanship.