"Never mind SEO, we'll just use AdWords…"

mktg brainlog - Why SEO matters: Today i encountered a situation which could be the textbook example of why noone, but especially not multimillion $ companies can afford to not care about optimizing their websites for search engines.

This is a typical problem most consumers have, and they usually end up blaming the search engine - when really, it's the retailers who are at fault in most cases.

The measures required to open up your site to search engines are pretty straightforward and cost-effective. So are simple arming measures such as making sure each category and product page has a Page Title that is descriptive of what's on that page.

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