Screen Pages and Dotmailer host B2B event

On Wednesday 13th July, Screen Pages & Dotmailer hosted a seminar focussed on better B2B and how to scale B2B operations with e-commerce and email.

B2B e-commerce is not without its challenges. Customers are demanding a customer journey that is more self-guided than ever before and retailers need a continuous stream of innovation to enable them to differentiate and scale. The seminar was run as a breakfast session & focussed on how to tackle these challenges:

• Tips  on getting started with B2B ecommerce
• How email should be the backbone of your B2B engagement strategy
• Understand the importance of clever content management for B2B
• Discover why an integrated ecommerce and email platform makes it all easier

For more information on how to implement B2B in Magento, see here: