If you'd like to keep up with what's current and upcoming in the world of search engine marketing, without going through all the pain: read this summary from e-consultancy.
Here's a summary:
1. Test new targeting options in Facebook
2. Use images in Facebook ads
3. Improve your site stickiness: sell benefits & increase urgency
4. Are you making the most of your existing relationships for SEO link building?
5. Optimising for SoLoMo (Social Local Mobile): get Google reviews & Facebook check-ins
6. Think how can your company use Pinterest?
7. YouTube keyword tool: optimise the search terms on your videos
8. Investigate free tools for banners etc
9. Better copywriting creates sales
10. Start getting content on Google+