Soletrader has revamped its website to promote its popular brands with a new search and guided navigation feature.
Shoppers can now select from a list of brands offered by Soletrader, Sole and Soled Out - including Soletrader's exclusive designs - from a dropdown on the main menu, then drilldown by style of shoe or trainer, price range or person.
Soletrader's and Sole's most popular brands include:
Duffer of St. George
Behind the initiative are some important statistics: 6-10% of the website's visitors use onsite search and the majority of these are looking for specific brands and analysis shows that this search box converts nearly 30% better than the site average.