We're delighted for Thorntons that it has been singled out as one of the "Top 5 winter winners" by Conchango, commended "for a beautifully balanced price and quality proposition supported by a trusted brand."
The news release commends Play, Tesco, Net-a-Porter and ASOS as well.
Conchango's tips for the season are - in summary:
* Create relevant campaigns & avoid sale messaging
* Avoid downtime, plan loads and test bandwidth & assume worst case delivery timing
* Go "360 retail" (ie across all channels)
* Review stock & stock "value" for price conscious consumer
* Manage "out of town complexes" for stock, delivery & staffing for the one-stop shoppers
* Exchanges, returns & refunds must be quick & multi-channel.
* Keep on top of statistics!
* Inspire and "leave a permanent impression, post-economic slowdown."
