Useful strategies to combat disruption - Email marketing

Communication during a pandemic with dotdigital

Watch episode 2 of our webinar series 'Useful #strategies to combat #disruption' with dotdigital - we discuss:

• What kind of communication businesses should be having with their customers 
• Depending on the industry, emails should be adjusted to the current situation 
• Put branding over sales - when we get out of this situation, how a company navigated this period will be important
• People want to feel inspired - don't stop engaging with customers
• If possible, align your marketing strategy with the current situation and show your brand's ethos (e.g. Pret a Manger)
• Reward or recognise customers who have been loyal to your brand from before the lockdown
• Explore other channels of communication to adapt to your customers new way of life

Please don't hesitate to contact either of us if you think we can help your business at this time.