We are pleased to see that Van Dal has been singled out by loyalty expert Sweet Tooth for it's reward/points programme.
Here's a summary:
The first program example on the list that is not based in the United States. Van-Dal Shoes are a UK based shoe company that has a great loyalty program. The program is great because it rewards for some unique customer actions, and has one of my favourite explainer pages.
There are two customer actions that Van-Dal rewards for that we have not yet talked about; those are product reviews, and order values. Rewarding for product reviews creates credibility, according to Marketing Land, 90% of customers say they impact a purchase decision.
Along with rewarding reviews, Van-Dal also rewards order value. This is giving extra points when a customers order exceeds a certain value. Rewarding this action is great at driving additional value from your program and increasing a customer’s lifetime value. Discover what the average order size is for your store, then set extra points for orders 10% – 15% higher than that. This loyalty program is a great example of how a program can help you establish credibility and increase order size.
