Van Dal is the UK's favourite wide-fitting shoe brand, famous for making shoes in Norwich since 1936.
With over 100 years of shoe-making expertise behind Van Dal, they certainly know a thing or two about making quality footwear.
Screen pages helped Van Dal maintain this deep history whilst ensuring the look and feel of a small, independent business translates onto the Web.
Understanding Van Dal's ethos and customer-focused approach helped ensure a seamless transition from physical to digital. Integrating the back office suit of software was crucial to the success of their eCommerce undertaking.
Screen Pages achieved this and helped Van Dal maintain their market position whilst pushing the frontiers of eCommerce and integration.
The chief functional improvements for the new website included:
What makes Van Dal's site so special is the dedication and commitment to customer service and the dedication to quality footwear.
Jason Larke, Head of Marketing at The Florida Group
“We are very pleased to be working with Van Dal. It’s an established brand with loyal customers, good marketing and a well thought out plan of campaign. We look forward to developing the many opportunities it has for expanding its online sales,” Roger Willcocks, former director at Screen Pages.
Magento is the most flexible and most powerful eCommerce platform. Customisable and agile, Magento gives your business the flexibility other platforms can't.
Magento is the easiest and smoothest implementation for any modern cloud commerce platform. It uses an open-source ecosystem and is flexible for B2C, B2B and hybrid solutions, extending beyond the shopping cart.
Screen Pages and Van Dal deliver a sophisticated shopping experience at every touch point.
Responsive web design (RWD, also referred to as responsive design) was a key focus for Van Dal.
Screen Pages had to ensure an optimal viewing experience across a wide range of devices (from large, high-resolution desktop computer monitors to mobile phones).
Combined with Van Dal's mission for accessibility, the user experience (UX) became our obsession.
The objective was to ensure the user eCommerce journey was as streamlined and efficient as possible, whilst maintaining high regard for Van Dal's ethos.