29/10/2004

RESOURCES

Web catalogue sales overtake call centre in USA

Catalog Age summarises recent research from Abacus Annual Catalog Industry Trend Report, showing that: "

The trend toward Web purchases is an ever-increasing one: In 2003, 32% were conducted online, compared with 28% percent in 2002."

The Internet now represents 32% of catalogue sales in the USA. Our experience in the UK is that the Internet is, on average, 10-15% of sales - implying a lot of upside for the mail order industry here.

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