Our session from Digital City Festival is an overview of the reasons manufacturers and FMCG brands should consider selling direct to consumers (increased profitability, direct contact with end-customers and increased flexibility, to name a few).
It also covers the factors to consider in order to be successful online, including what products to sell, how to price them, what payment methods to offer and what solutions to consider in order to provide the best possible end-to-end user experience across any device.
