The digital revolution has created a significant opportunity for B2B businesses.
B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases.
52% of B2B buyers say they expect half of their purchases to be made online by 2018.
78% of B2B customers (and 83% of consumers) say fulfilment options – such as next-day delivery – are important or very important.
When asked about their technology priorities, the following e-commerce features came out top: enhanced search functionality (48 percent), improved personalisation and service recommendations (42 percent), and mobile website access (39 percent).
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