When you walk into your favourite high street store expecting to find a specific product but it’s not available in your size, or your colour, there’s no sales assistant to be found and you can’t find any suitable alternatives easily... the chances of you buying anything that day are going to be pretty remote. In addition, it is highly likely, unless they were having a particularly bad day, that you would ever come back.
The exact same problems will happen with your eCommerce store if you don’t carefully consider the User Experience (UX). Considering that the whole point of having an online shop is to acquire more visitors, convert those people into paying customers, increase order values and then persuade them to come back and buy again, you need to think about the UX and the journey they will take from initial landing a page through to the checkout process.
Read the full White Paper...