Dotmailer has published an excellent white paper on why & how you should be selling internationally.
The simple answer, of course, is money. E-commerce sales in new markets are growing incredibly fast, presenting an opportunity for you to access a cheaper new customer acquisition than in your own country. The whitepaper provides insight and key tactics into how to research, plan and deploy your strategy to going global.
Chief takeaways from the White Paper include:
* Discover the barriers to cross-border trade and how to overcome them
* Learn key tactics on how lay the groundwork before going global
* Gain insight on how to research and identify a target country
* Come away with a step-by-step plan to launch in your chosen country
Download the full white paper here: