September 2018 – Perfect Moment appointed Screen Pages Ltd, one of the UK’s leading Magento Solution Partners, to take on the support, maintenance and hosting of its Magento 2 website www.perfectmoment.com.
Perfect Moment was founded in Chamonix in 1984 by extreme sports filmmaker and professional skier Thierry Donard who designed apparel for his team of expert freeride skiers and surfers.
The brand has evolved to offer high performance lifestyle clothing with a core emphasis on woman’s , kids and men’s ski wear that can be worn on and off the slopes. Performance is at the forefront of their statement designs as they incorporate the industry’s leading technical fabrics into their garments and combine with vivid and bold colour palates that blend from one season to the next.
The first Perfect Moment Magento website was launched in 2016 and as the demand online grew, Perfect Moment identified the need for the right Magento Solution Partner to help expand its online sales and customer service over the next few years. Since the site launched with Screen Pages in October 2018, the conversion rate has increased by 57.42 % and average order values have increased by 42.08%.
Key goals for the new website included:
- Secure the Magento installation by upgrading to the latest version and adding two factor authentication
- Adding postcode lookup functionality to the checkout to improve conversion rates
- Addressing a number of usability issues and bugs across the site
- Redesigning various areas of the site to improve the UX
- The addition of a “buy the look” feature to inspire customers and increase average order values
- The addition of the Magento Business Intelligence tool to allow Perfect Moment to mine the Magento database and make smart data driven decisions to fuel online growth
The real beauty is behind the scenes
What makes Perfect Moment’s site so special is the dedication and commitment to customer service and their dedication to quality products.
“Part of our business model is to expand retail online through Magento 2, but we needed access to greater e-commerce and Magento experience backed by professional development and a structured project and support team. We could see that Screen Pages – as a professional certified Magento Solution Partner – could provide us this. We have been exceptionally pleased with the results so far with the site running smoothly, quickly and we can see positive results already. Screen Pages have made the effort to understand our brand, culture, people and processes and we are really excited to be working together.”
Miranda Grubb, eCommerce Manager at Perfect Moment
Sarah Willcocks, director at Screen Pages, said: ” Perfect Moment is a great example of a successful brand with a unique clear focus and sound execution. We are delighted and proud to be working with them to help grow their business online.”
Magento is the most flexible and most powerful eCommerce platform. Customisable and agile, Magento gives your business the flexibility other platforms can’t.
Magento is the easiest and smoothest implementation for any modern cloud commerce platform. It uses an open-source ecosystem and is flexible for B2C, B2B and hybrid solutions, extending beyond the shopping cart.
Screen Pages and Perfect Moment deliver a sophisticated shopping experience at every touch point.
Responsive web design (RWD, also referred to as responsive design) was a key focus for Perfect Moment.
Screen Pages had to ensure an optimal viewing experience across a wide range of devices (from large, high-resolution desktop computer monitors to mobile phones).
Combined with Perfect Moment’s mission for accessibility, the user experience (UX) became our obsession.
The objective was to ensure the user eCommerce journey was as streamlined and efficient as possible, whilst maintaining high regard for the Perfect Moment ethos.