Email marketers will find this set of benchmark data from Netimperative every useful. Here’s a summary:

Average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014
18% of respondents saw an ROI of more than £70
Emails triggered by behaviour or activity were responsible for 30% of revenue

Sign Up To Our Newsletter

Join our mailing list to receive the latest e-commerce & Magento news from Screen Pages.

For information on how we process the data that you give us, please see our privacy policy.

You have Successfully Subscribed!

Pin It on Pinterest

Share This