12/01/2012

RESOURCES

Interesting insights on digital advertising and mobile from the good Sir Martin who runs the largest ad agencies in the world.

Key stats:

  • we spend 25/30% of our time online (it's 30% of WPP revenues)
  • but digital accounts only 17/18% of advertising budgets ("sad")
  • mobile is 0.5% of budgets but 7% of our time
  • WPP very focussed on mobile ("the greatest potential")
  • PCs, tablets & smartphones are converging

Thanks to @justincooke for the spot.

More ...

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