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Tickled Pink launches new e-commerce store to target fancy dress market

Tickled Pink, a new business targeting the market for fancy dress & party attire, has launched a new e-commerce store designed and developed by Screen Pages, one of the UK’s leading Magento e-commerce agencies. The site can be visited at http://www.tpfancydress.co.uk.

Established in 2015 by Alex Cummine and James Lake, Tickled Pink Fancy Dress is a London based, online company marketing quality fancy dress costumes and accessories for events and festivals.

It has handpicked a full range of fancy dress costumes for current events: all costumes are in stock and low prices are guaranteed. Its popular ranges at present include fancy dress for the Rugby World Cup, Halloween Costumes, Star Wars Costumes and Oktoberfest Costumes. Tickled Pink carries quality brands such as Smiffy’s, Rubies, Morphsuits, Kigurumi and Pams of Gainsborough.

The chief elements of the brief for the new website included:

-      A clean & simple look-and-feel & customer shopping experience

-      Flexible navigation by event, theme & gender, together with filtering options and cross-sells and up-sells

-      Streamlined “one page” checkout

-      Easy management of categories, landing pages, product content with  full image and media management, with ample eal estate and options for lifestyle and product photography

-      Competent handling of multiple style/colour variants with availability a range of sizes.

-      Strong SEO and social media implementation & management

-      Range of delivery / fulfilment options (including same day dispatch)

-      Scope for additional content, such as a blog & guides

-      Streamlined checkout with debit/credit card (via Sagepay) & Paypal payment options

-      Fast and reliable hosting (at Peer1)

Alex Cummine, founder & director of Tickled Pink, said: “We had a clear vision for our brand and what would work for our customers – we needed a professional and experienced agency to implement this on Magento. Screen Pages had the resources, track record and management to fit the bill.”

Roger Willcocks, director at Screen Pages said, “Tickled Pink is a start-up with an exciting market opportunity and an innovative, focused approach. We’ve worked really hard with its team to create a cutting-edge, functionally rich online shop which offers a great customer experience and delivered it on time and on budget.”

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