EnglishFrenchGermanItalianArabic
Call us
+44 (0)1932 359160
EnglishFrenchGermanItalianArabic

29/04/2010

RESEARCH

At last, some hard stats on 3D Secure, the alleged biggest conversion killer of time....


The average abandonment rate increase caused by 3D Secure on an e-commerce website is 2.2%. That's 2.2% in addition to the 50% standard abandonment rate.
Shocking? No. Because there's a BIG mitigating stat: with 3D Secure, the approvals rate is 93% versus 87%. That's a net 3.7% improvement in gross sales.
Verified by Visa now has a 48% e-commerce acceptance in the UK and 88% of that volume was fully authenticated. Fraud rates are 3x better on websites with Verified by Visa (as opposed to without)and "card not present" fraud dropped by 19% in 2009.
With thanks to Jon Prideaux of Secure Trading for the insight.

More ...

Get in touch

Screen Pages is a full-service digital marketing agency specialising in integrated ecommerce solutions
ECOMMERCE | DESIGN | DIGITAL MARKETING | BRANDING | ADVERTISING | PRINT | WEB
UK Office
Office 1C, Send Business Centre, 4 Tannery House, Tannery Lane, Send, Woking, Surrey GU23 7EF
Make an enquiry:
Qatar Office
Al Rabeea Building 2, Al Jazeera Al Arabiya Street
Fereej Bin Omran, Street No. 362, Doha, Qatar, P.O. Box 14156,
EnglishFrenchGermanItalianArabic
Site Map
magnifier
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram