Interesting analysis from Emarketer regarding the willingness to receive texts as opposed to emails from luxury brands.
"Just 17% of US affluent internet users, those with an income of $150,000 or more, had signed up or were somewhat/very likely to opt in to messages from a luxury brand...Instead, emails may be the way into affluents’ digital inboxes, with 49% of respondents saying they had or were somewhat/very likely to opt in to receiving emails from a luxury brand."
Here's the straight comparison:
The research also uncovered that 22% researched online and then purchased in-store and only 15% researched in-store and then bought online.
