02/06/2014

RESEARCH

Affluents prefer emails to texts [statistics]

Interesting analysis from Emarketer regarding the willingness to receive texts as opposed to emails from luxury brands.

"Just 17% of US affluent internet users, those with an income of $150,000 or more, had signed up or were somewhat/very likely to opt in to messages from a luxury brand...Instead, emails may be the way into affluents’ digital inboxes, with 49% of respondents saying they had or were somewhat/very likely to opt in to receiving emails from a luxury brand."

Here's the straight comparison:

versus

The research also uncovered that 22% researched online and then purchased in-store and only 15% researched in-store and then bought online.

See the whole article here.

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