Amusing video from the Google Analytics team highlighting critical points in the e-commerce checkout process: highlighting all those irritating niggles about delivery, registration, anti-spam checking etc that would cause a customer to exit.

As a website owner, says Google, you should strive to make your site as easy-to-use as possible for your customers. Google Analytics can help you with this important job. Beyond this, there are several more tools like Site Speed Reports, Intelligence, Site Search and Google Website Optimizer which can help you further improve your site. If you need more help in setting up Google Analytics, consider working with one of our Google Analytics Certified Partners

The full Google post is here.