05/11/2008

RESEARCH

Best day to email

We were asked what our views were on the best day to email & guessed (well, more opined based on anecdotal evidence) and said "Thursday". I nearly added "lunchtime". I was asked why and felt iffy about revealing anecdotal material.


So I googled it. And found this:
- Fridays for open-rates, but Sunday has best click-thru rate.
- Friday has open rate of 21% and click-thu of 4%
- There's no best day
- How to use Google Analytics to derive the answer
Here's the e-roi data - you'll need the B2C data.
best day for email

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