Interesting set of insights from Drew Sanocki, who set out to understand what the key e-commerce issues were for 2014. She went out to "all the smart ecommerce people" she knew and asked them some variation on the same question: "it’s a new year, what is the biggest opportunity in ecommerce right now?"
The responses are compiled into two sections:
Part 1 contains insights from the e-commerce "ecosystem": investors, analysts, tech providers etc. "These people don’t run retailers: they observe them. Lots of them. And as a result they see what is working and what isn’t", says Drew.
Part 2 contains insights from e-commerce Operators: CEOs and marketing directors at large and small retailers. These individuals speak more to what they are seeing work internally at their own companies.
For the benefit of ecommerce retailers/marketers who may be too busy to read all of it, Referral Candy has put together a summarized infographic version for easy-scanning.