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23/05/2014

RESEARCH

E-commerce opportunities and trends [infographic & interviews]

Interesting set of insights from Drew Sanocki, who set out to understand what the key e-commerce issues were for 2014.  She went out to "all the smart ecommerce people" she knew and asked them some variation on the same question: "it’s a new year, what is the biggest opportunity in ecommerce right now?"

The responses are compiled into two sections:

Part 1 contains insights from the e-commerce "ecosystem": investors, analysts, tech providers etc. "These people don’t run retailers: they observe them. Lots of them. And as a result they see what is working and what isn’t", says Drew.

Part 2 contains insights from e-commerce Operators: CEOs and marketing directors at large and small retailers. These individuals speak more to what they are seeing work internally at their own companies.

For the benefit of ecommerce retailers/marketers who may be too busy to read all of it, Referral Candy has put together a summarized infographic version for easy-scanning.

The Biggest Opportunities in Ecommerce right now, as revealed by Retail Experts [Infographic]

SOURCE: REFERRAL CANDY

More ...

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