EnglishFrenchGermanItalianArabic
Call us
+44 (0)1932 359160
EnglishFrenchGermanItalianArabic

17/02/2009

RESEARCH

New research from Scene 7 saying that over 90% of online merchants to add rich media and social networking functions in 2009. (As a rich media supplier, we could have guessed a big number).


Other priorities from the report are:
* The top four rich media features are lifestyle imagery, alternative views, audio/animation, and zoom.
* For zoom, Europe was significantly lower in deployment rate (21%) versus North America (36%).
* The highest ranking planned rich media features were 360-degree spin, online catalogues, podcasts, product comparisons and videos.
* The greatest adoption of planned versus already deployed rich media features are in the areas of product comparisons, podcasts, 360-degree spin, mix and match, and 3D visualisation.
* Ca. 20% have deployed blogs, RSS feeds, user ratings/rankings/comments and syndicated content.
* User ratings/rankings/comments, URL sharing, user generated content, and blogs were ranked as the most effective, while syndicated content ranked lower in effectiveness.
* Over 30% claimed user ratings and blogs as their highest planned features.
* Increased clicks/usage and conversion rates remain the top metrics. Both qualitative feedback and increased revenues metrics have risen in importance over the year, along with tracking increases in average order size.
* 92% of all respondents will be conducting customer experience projects within the coming year.
* Compared to last year, where over 53% were planning new projects within six months, this year, perhaps due to economic climate, these projects have shifted to the latter half of 2009.

More ...

UK Office
3 The Courtyard, Wisley, 
Surrey, GU23 6QL
Make an enquiry:
Qatar Office
Al Rabeea Building 2, Al Jazeera Al Arabiya Street
Fereej Bin Omran, Street No. 362, Doha, Qatar, P.O. Box 14156,
EnglishFrenchGermanItalianArabic
Site Map
magnifier
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram