Brilliant post on e-consultancy about the vital elements that go into a product page.

As the author summarises: "the purpose of the product page is to:

  • Reduce distractions/focus a consumer's attention.
  • Appeal to various buying stages.
  • Satisfy various buying motivations.
  • Answer questions to build confidence.
  • Make the desired action simple and obvious."
The piece breaks down a product page into 4 areas and covers each in detail with reference to "best practice" retailers who have already been down the learning journey already.

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