Brilliant post on e-consultancy about the vital elements that go into a product page.
As the author summarises: "the purpose of the product page is to:
Reduce distractions/focus a consumer's attention.
Appeal to various buying stages.
Satisfy various buying motivations.
Answer questions to build confidence.
Make the desired action simple and obvious."
The piece breaks down a product page into 4 areas and covers each in detail with reference to "best practice" retailers who have already been down the learning journey already.
