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15/01/2016

RESEARCH

E-commerce website home page guidance

Great piece on E-consultancy regarding what you should have on your home page.

"When a consumer lands on a homepage they are at least one step into their journey and want to continue moving closer to their goal/macro-action.  

A consumer may have come from:

  1. A search engine.
  2. A marketplace.
  3. Viewed another form of media stimulating an action (received an email, saw a TV commercial).
  4. A competitor site where they had a poor experience.

Customer’s rarely think, “I hope this retailer has the product I am looking for on the homepage.”   

The ideal home page should have a sound balance of functionality and content to present four fundamental navigation options:

  1. Large search box.
  2. Clearly displayed main navigation bar/menu.
  3. Mega menu.
  4. Content tiles in the body of the homepage pictorially representing main categories.
Plus lots of great examples.

More ...

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