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18/05/2015

RESEARCH

Email marketing benchmarks - compendium of statistics

Email marketers will find this set of benchmark data from Netimperative every useful. Here's a summary:

Average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014
18% of respondents saw an ROI of more than £70
Emails triggered by behaviour or activity were responsible for 30% of revenue

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