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17/05/2010

RESEARCH

Well crafted advice from Dave Chaffey about measuring "value" as opposed to raw visitor & conversion metrics.


"Comparing traffic source and page performance using their relevant revenue contribution is a big improvement on the non-value related measures like visits, pageviews or conversion rate that are so often reported in dashboard summaries from analytics: A key meaning for measuring success is knowing which visits and conversions are your high value ones. In other words, which visitors are the most profitable to acquire."
Plus a rerun of the "Show me the money" sequence from Jerry Maguire.

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