Excellent article from Ometria regarding content distribution. Here's a summary & the key takeways - but, you should really read the whole article!
"That online retailers are responding to consumer demand for content - from blog posts to lookbooks to interactive experiences to vlogs (the list goes on) - is undoubtedly true, and some brands are doing really exciting things in this space, using content to build their image, attract new customers, and make sure existing ones remain loyal.
Nonetheless, crossing the content/commerce divide is still a daunting prospect. Using examples from those that are leading the way in ecommerce content marketing, this blog post will explore five key opportunities for promoting your content, both on-site and off, including:
The way you promote your content marketing assets will have a critical impact on how effective they are at driving customer interest and conversions.
Read the whole article on Ometria's blog: https://www.ometria.com/blog/ecommerce-content-promotion