EnglishFrenchGermanItalianArabic
Call us
+44 (0)1932 359160
EnglishFrenchGermanItalianArabic

15/03/2010

RESEARCH

An interesting article on Email Marketing performance covering 'Deeper Perspective in Benchmarks', 'International Comparison' & 'Benchmarks Beyond Average'...


Email marketing specialist Silverpop has published a white paper enabling marketers to easily benchmark their email marketing performance.
The International Email Marketing Metrics Benchmark Study is based on an analysis of 7,000 emails sent to 188 countries and found that:
* Gross open rates for the top 25% of emails studied are 150% higher than the bottom quartile.
* While more than a quarter of recipients in the top quartile opened and clicked on messages, fewer than seven of every 100 recipients in the bottom segment did so.
* The unsubscribe rate for bottom-quartile performers is three times higher than median performers.
Download the full article INTERNATIONAL EMAIL MARKETING METRICS BENCHMARK STUDY

More ...

UK Office
3 The Courtyard, Wisley, 
Surrey, GU23 6QL
Make an enquiry:
Qatar Office
Al Rabeea Building 2, Al Jazeera Al Arabiya Street
Fereej Bin Omran, Street No. 362, Doha, Qatar, P.O. Box 14156,
EnglishFrenchGermanItalianArabic
Site Map
magnifier
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram