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We recently received a round-robin email from an outdoor clothing company with a well-thought approach to generating (inbound) links to its site: either by placing relevant content (for free) on other people's sites (linking back to them) or simply by asking!
We have sanitised the email approach and repeat here...

Hello. I`m Andrew Delaforge, Marketing Director at stuffonline.com.
I`ve just been searching for potential partners and having seen your website screenpages.com. I thought I`d drop you a line to see if you would be interested in a relationship with our site stuffonline.com. stuffonline.com is Europe`s leading online stuff, things, ideas and gifts store.
We had a couple of ideas which I hope you will find useful:-
1) We can have our editorial team research and hand write some content for you to add to a page on screenpages.com. We will agree a subject with you that is relevant to both of our sites (it won`t be a sales pitch for us!) and will include a single simple text link back to a relevant content page on our site. The content will be uniquely written for you and will not be re-used elsewhere. It should be helpful to your visitors and of course the search engines, as will the presence of a relevant link back to us. Hopefully we will also benefit from the link in the longer term.
- OR -
2) We can exchange links with you, directly from a relevant content page on stuffonline.com. We will explain where links are located on our site (on properly indexed and ranked pages) when you reply - we don`t have a links page as such - we link from the most relevant page to each partner.
There are of course no costs for you associated with either approach.
I realise you may prefer to simply reply to this email which is no problem and I`ll respond as quickly as I can. However, I have found that email isn`t always as reliable as everyone thinks plus I`m out and about a lot of the time. We have therefore created a simple and quick-to-use response page that provides detailed information and answers to questions on the various options and allows you to send messages to our team and lots more.
The page is at http://www.stuffonline.com/links.html and we have created an access code for screenpages.com which is 2111010100101XYZ.
If you feel I should not have sent you this email, I`m really sorry - please just reply with REMOVE in the subject.
Please let me know your thoughts.
Kind Regards - Andrew Delaforge
Marketing Director, www.stuffonline.com

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