The UK retail sector considers m-Commerce to be the future of the industry but concerns over technology, cost and consumer reactions may hamper full implementation of m-Commerce strategies.
A massive 67% of respondents had concerns about implementing an m-Commerce strategy. Concerns were raised over whether or not the volume of sales generated through the channel would be sufficient to justify the considerable costs associated with establishing an m-Commerce platform. Respondents also felt the business model was unproven and that there was a risk of backing the wrong technology and devices.
Read the full article at Retail Bulletin.