19/03/2012

RESEARCH

Nielsen has released detailed analysis of smartphone usage which shows that retail websites are more popular than retail apps, and that Amazon’s is the most popular retail mobile website of all. Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons

Smartphone owners of both genders prefer retailers’ mobile websites over mobile apps, with men slightly more likely to try retailers’ mobile apps than women. However, consumers who use retailers’ mobile apps tend to spend more time on them.

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