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13/06/2007

RESEARCH

Online retailers benefit from bad weather

According to Hitwise, the miserable weather over the bank holiday weekend caused a spike in online shopping in the UK.


Retail and Travel websites reached their highest peak in share of UK Internet visits from the past two months. UK visits to retail websites were up 17% and visits to Travel websites were up 20% from Friday to Sunday.

We looked at two of our outdoor supplies sites and couldn't spot this trend. April & May were very strong all round: one company enjoyed a 325% YOY sales growth in May and another showed increases of 169% YOY for April.

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