EnglishFrenchGermanItalianArabic
Call us
+44 (0)1932 359160
EnglishFrenchGermanItalianArabic

02/11/2005

RESEARCH

Online retailing strategies by Mckinsey

Mckinsey - the renowned strategy consultants - have analysed the four different online retailing models and offer some valuable insights. Direct retailers with physical stores captured 52% of Internet sales in 2003, while those without stores garnered just 31%.

Retailers without stores do well as either "efficiency machines" - e.g. Amazon - (25% of total online sales) or "niche leaders" - e.g. LL Bean - (6% of total online sales). Store-based retailers do well as either "traffic drivers" - e.g. Walmart - (35% of total online revenues) or "triple plays" - e.g. Williams-Sonoma(17% of total online sales) depending on their scale and profit margins.

More ...

Get in touch

Screen Pages is a full-service digital marketing agency specialising in integrated ecommerce solutions
ECOMMERCE | DESIGN | DIGITAL MARKETING | BRANDING | ADVERTISING | PRINT | WEB
UK Office
Office 1C, Send Business Centre, 4 Tannery House, Tannery Lane, Send, Woking, Surrey GU23 7EF
Make an enquiry:
Qatar Office
Al Rabeea Building 2, Al Jazeera Al Arabiya Street
Fereej Bin Omran, Street No. 362, Doha, Qatar, P.O. Box 14156,
EnglishFrenchGermanItalianArabic
Site Map
magnifier
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram